Media Evaluation Task 1

1.    In what ways does your media product use, develop or challenge forms and conventions of media products?

The first thing that is seen during our 2 minutes is Jenna walking a long, poorly lit road all by herself, the shot is made to look blurry in order to visually aid the audience in understanding the genre of the plot. Immediately it becomes obvious that the film is most likely going to be a horror/psychological thriller. This is emphasised by the choice of music. The music is creepy and slow paced and used to create an air of suspense. Robyn (Jenna) then walks further along the dark road and her phone rings, she answers the phone and tells her mother that everything will be okay. We used dialogue like this as it is typical of horrors as everyone knows that something is most likely going to happen. Throughout the entire 2 minutes we always follow the 180 degree rule. The sounds that are used in the film are both diegetic and non-diegetic as we use music which is non-diegetic and also dialogue which is diegetic. To make sure the continuity was done well we used a number or either fast or slow paced shots, all shot from different angles, this allows the product to run smoothly whilst the different angles and shots such as high angle shot when Robyn is laid unconscious and tracking shot when Robyn is on the phone (which we learned whilst doing our preliminary task) helped to create a more realistic viewing for our intended audience. The iconography is what is expected in a horror. Despite there being few props which help with conventions the location makes up for it as the first scene takes on a lonely dark road and the second scene in a dark room where Robyn is tied to a railing on her own. Finally the typography is used in a way that would be expected in a horror, the background for the credits are black to create a sense of darkness and the writing is red, as the connotations of the colour red are usually danger and blood.